Marketers Are Arguing Why Video Is Important For Brand Trust

As the UK's lead organisation for film and the moving image, The BFI have developed a specialist course designed to help marketers shoot high quality videos on smartphones. In this practical two. As budgets shrink, marketers will be judged less on activity and more on results. Proving impact won't be a one-off exercise either; it will mean adapting, testing, and improving as things change. In this article, Dr Leeya Hendricks, Fellow of the Chartered Institute of Marketing, Chartered Marketer and author of ‘The platform playbook’ explains how marketers can lead and accelerate this change. For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. We’re the world’s leading professional marketing body with over 30,000 members. I am passionate about bringing the community of marketers in Scotland together to build connections and learn more about the ever-changing discipline we work in.

With research from WARC finding that online advertising accounts for slightly more than 58% of total marketing spend—and expectations that online video and social media spend will increase in. The DUAA is not just a compliance exercise, it’s a chance for marketers to differentiate themselves. Those who act early, communicate transparently, and put customer interests at the heart of their. Feb 16, 2026 · We exist to champion Marketing (and Marketers) in all businesses from all backgrounds. Our team works hard for you, our dedicated members, to deliver a wide variety of talks, training.